Thursday, September 6, 2007

Spanish language network Univision is #1

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Univision ranked as the #1 network with an +11% advantage over its nearest competitor, FOX, and beating ABC by +43%, CBS by +42%, NBC by +57%, and fully +125% ahead of CW for all Adults 18-34.

In addition, Univision aired 9 out of the top 20 programs of the entire week (August 27 - September 02, 2007) , regardless of language, among all Adults 18-34.

According to Nielsen Monitor-Plus, advertising spending on Spanish-language networks and cable TV grew from $1.8 billion in 2001 to more than $3.05 billion in 2006.

With more than 44 million Hispanics living in the United States, making up about 15 percent of the total population, some studies have estimated the buying power of Hispanics in the United States at more than $800 billion a year.

Hispanic viewers in the United States, have risen from 22.2 million in 1992-93 to 38.9 million in 2005-06.

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