Earth & Sky – Spanish language radio spots

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Earth & Sky (http://www.earthsky.org) “a clear voice for science” on radio and web – requested and has now received a major grant from the National Science Foundation (NSF) to produce 600 science radio spots in Spanish over the next three years.

This new science radio series in Spanish is Cielo y Tierra – “la clara voz de la ciencia”. It is a sister program to the popular Earth & Sky radio series, whose science spots can be heard 8 million times daily on 1,600 radio stations around the world. The new one-minute Cielo y Tierra radio spots feature the latest science news, and answer people’s science questions, in Spanish.

According to the 2006 Science and Engineering Indicators from the National Science Foundation, Hispanics fall behind other minorities in choosing science as a career. An estimated 44.3 million Hispanics live in the United States, making up 15% of the U.S. population. But, according to the NSF report, only 3.2% of the science workforce is Hispanic.

NFL – Spanish-language campaign

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As a proof of the NFL’s effort to reach to the growing legion of Latino "American Football" fans, Spanish-language spots will be aired during the games. The new Spanish-language campaign chant will be "Júntense"—or, the command, "Get Together"— and was created by New York-based Hispanic advertising agency The Vidal Partnership (TVP).

This is not a first for Spanish-language spots during the games, but the commercials will get significantly more air time than in the past. The Spanish-language commercials will appear during televised games on ESPN and NBC, as well as on CBS and Fox.

The CollegeBound Network - Spanish-language portal

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With its new Spanish-language portal, The CollegeBound Network is provides career education resources for the growing number of Latino students nationwide.

Through its unique zip code and program-specific search engine, the Spanish-language portal on http://www.collegebound.net/spanish, enables students to explore education disciplines, such as criminal justice, culinary arts, education, and technology, via popular programs.

According to the National Center for Education Statistics, between 2004 and 2015 enrollment in degree-granting institutions is projected to increase nearly 42 percent for students who are Hispanic, with enrollment moving from 1.8 million to 2.6 million.

National Institute on Aging - Spanish-Language Website

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The National Institute on Aging (NIA), part of the National Institutes of Health is offering a new Spanish language Website.

The website offers free publications in Spanish, as well as links to other health-related, Spanish-language websites such as Medicare and MedlinePlus. Among the topics are: Alzheimer disease, exercise and health, cancer, diabetes, strokes and long-term care. These materials have been carefully adapted into Spanish and reviewed by Hispanic seniors.

Making health information available to minority elders is a vital part of NIA's outreach to older adults. The older population in the United States is becoming more racially and ethnically diverse. According to the U.S. Census Bureau, the number of older Hispanic adults in the United States is expected to increase from 6 percent in 2003 to 11 percent by 2030.

The site can be visited at: www.nia.nih.gov/Espanol.

Twin City Bank, Arkansas – New services in Spanish

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Twin City Bank, an Arkansas bank is offering new services in an effort to reach out to the Hispanic community.

The changes, which started a few months ago, include literature and brochures in Spanish and advertising in Spanish publications.

They are also offering checking accounts with service to transfer funds to Mexico and ATM's with Spanish options.




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1. Kiplinger's Money Smart Women: Everything You Need to Know to Acheive a Lifetime of Financial Security
2. Art And Science Of Money Laundering

AccuWeather.com(R) – Widgets for Hispanics

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AccuWeather.com has released two new Spanish-language versions of popular weather widgets, including Spanish-text versions of the AccuWeather.com Toolbar for Internet Explorer and netWeather(R) dynamic forecasts for web sites.

AccuWeather.com produces more Spanish-language forecasts each day than any other weather provider in the U.S., with clients including major Spanish media outlets as Telemundo, Univision, and Grupo Televisa.

The Toolbar for Internet Explorer gives Spanish-speaking audiences access to the most commonly sought weather information while surfing online, including current conditions and forecasts for the current day/night, next day forecasts, and local radar. The toolbar also delivers automatic alerts for severe and winter weather warnings.

The new Spanish-language netWeather allows users to add free, flexible weather in a wide range of sizes, colors, and styles that meet the needs of any blog, web site, and MySpace page.





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1. Divine Wind: The History and Science of Hurricanes by Kerry Emanuel
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Spanish language network Univision is #1

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Univision ranked as the #1 network with an +11% advantage over its nearest competitor, FOX, and beating ABC by +43%, CBS by +42%, NBC by +57%, and fully +125% ahead of CW for all Adults 18-34.

In addition, Univision aired 9 out of the top 20 programs of the entire week (August 27 - September 02, 2007) , regardless of language, among all Adults 18-34.

According to Nielsen Monitor-Plus, advertising spending on Spanish-language networks and cable TV grew from $1.8 billion in 2001 to more than $3.05 billion in 2006.

With more than 44 million Hispanics living in the United States, making up about 15 percent of the total population, some studies have estimated the buying power of Hispanics in the United States at more than $800 billion a year.

Hispanic viewers in the United States, have risen from 22.2 million in 1992-93 to 38.9 million in 2005-06.