NFL – Spanish-language campaign

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As a proof of the NFL’s effort to reach to the growing legion of Latino "American Football" fans, Spanish-language spots will be aired during the games. The new Spanish-language campaign chant will be "Júntense"—or, the command, "Get Together"— and was created by New York-based Hispanic advertising agency The Vidal Partnership (TVP).

This is not a first for Spanish-language spots during the games, but the commercials will get significantly more air time than in the past. The Spanish-language commercials will appear during televised games on ESPN and NBC, as well as on CBS and Fox.